LinkedIn is used by 11 million professionals in Canada alone, and it packs a powerful punch in corporate circles. One in three Canadians use the platform, and the vast majority are GenX, age 45-54 with nearly half earning $100K-$250K. These
Online Marketing – How to Make It Work for You
Social media campaigns we wish we’d thought of
In the great big world of social media marketing, there are a lot of outstanding promotional campaigns that grab headlines, engage audiences and promote new or established brands in unique and different ways. You know the ones … they make
Doing Your Own PR? Here’s How to Get the Media’s Attention
As former daily newspaper writers, the MKT Communications team knows both sides well – the editor or reporter working long hours who needs a good hook, and the PR person looking for ways to get their client some press. While