Client: MaKami College
Industry: Education, Health Services
Client since: 2010
Services provided: Social Media Marketing, Web Content, Blog Writing, Monthly Newsletter Creation (print & Online), Curriculum Creation
MaKami College is a private vocational college located in Alberta, Canada. It first opened in 2001.
In 2010 MaKami was on the verge of closing its doors. The massage therapy school was looking for ways to promote their business and attract students.
Always a dynamic, forward-thinking college, MaKami decided to try online marketing, despite the school’s dwindling budget.
After implementing a successful trial paid online marketing campaign, the college decided to add social media marketing and content marketing to its online marketing plan, both of which were not yet conventional choices at the time.
MKT began editing the company’s web content for better user experience, including improved writing inserting keywords and creating inbound and outbound links throughout pages. We also began writing blogs and writing, editing and designing a monthly college newsletter, MaKami News.
At the same time, MKT began working on improving MaKami’s social media presence. We started with Facebook, which was the main platform at the time. MaKami had less than 300 Fans to start, but consistent postings, contests, management and interaction by MKT resulted in now more than 6,000 Facebook Fans today.
Over time, MKT added additional platforms. Today, we manage Facebook, Twitter, Instagram, Linkedin, Google Plus and YouTube for MaKami College.
Today, MaKami is one of the largest private vocational colleges in Alberta, graduating over 1200 students per year. The school credits MKT’s social media and content management to much of its success. “MKT’s content and social media management has made a huge impact on our marketing success,” says CEO Marija Pavkovic-Tovissi. See MaKami’s full testimonial.