Services: Social Media Marketing, Content Marketing
In 2014 Money Mentors was in a period of rapid growth. As the leading not-for-profit credit counselling agency in Alberta, Money Mentors was looking for leading edge communications tools to help take it to the next level.
MKT began helping Money Mentors improve their online presence by managing their Facebook and Twitter accounts, and by optimizing their YouTube videos.
MKT also researched, wrote and edited web content and press releases and ran annual social media and content marketing campaigns for Financial Literacy Month.
Between October 2014 and February 2015 (length of MKT’s contract), MKT doubled the client’s Facebook Likes (2000+), boosted organic reach by200% and greatly increased interaction. Twitter earned more than 27,000impressions during this period. Optimized YouTube videos now average10,000+ views.
“MKT implemented a strong social media strategy that helped to increase Money Mentors engagement level and followers on Facebook and Twitter.” – William Akoto, Money Mentors
In 2015, BOMA Edmonton realized the importance of Social Media Marketing, but lacked the in-house team to make it a reality. They were looking for a social media expert to help them better integrate social media marketing into their overall marketing activities, better promote their various events to their membership, and improve online communications with their membership overall.
In late 2015 MKT Communications began assisting BOMA Edmonton with social media marketing on their existing platform Twitter, and created an Instagram account and Linkedin Company Page for the organization as well. When MKT started the Not-for-Profit had approximately 300 followers.
MKT began event coverage for BOMA, starting with their annual Christmas gala. By strategically using the three platforms, MKT has increased BOMA’s interaction overall. As of March 2016, the organization’s Twitter account had more than 500 followers, the newly created Instagram and Linkedin accounts have 40 and 17 Followers respectively.
In addition to the social media management services, MKT continues to write articles for the organization’s magazine publication, Business in Edmonton.