Make a Plan for Your Social Media Management

Often is it easy to postpone social media posting or updates until ‘later’ and then you run out of time and never get around to it.

A good practice to get into is to schedule time in your day or week for social media posting. Then utilize one of the many scheduling programs available to help you schedule social media posts throughout the week so you don’t miss them. This sort of weekly or monthly planning will help you follow the 80/20 rule, 80% fun, entertaining or educational posting and 20% promotional or sales. It will also help you have a similar flow, tone or theme to your posts.

At this time you should take time to reflect on what you have been posting, check your analytics and see what has been working for your audience and where you can improve. You want your content to be fresh, creative, and engaging, perhaps something that was working really well has started to fizzle and you need to take a new approach. Watch trends, take a look at what your competition is doing and make a plan that works for your business.

Another option is to talk to our team at MKT Communications and find out how our Social Media Management packages can help you be present on your social media channels when you’re busy running your company! We’ll take care of all the analyzing, trend watching and hashtags so you don’t have to.