As we all know, not all marketing budgets are created equal, and smaller companies with budget constraints often see smaller budgets equalling smaller marketing results. But this is not necessarily true.
By spending more time on creating a marketing campaign that will get the attention of your target market you can make better use of your marketing dollars, increasing the potential for ROI.
But how do you get people’s attention? With so much information being thrown at consumers constantly, how do you stand out?
Here are 3 tips to help you target your marketing campaigns so you get the most bang for your buck:
1. Make the content timely, relevant and informative.
Today’s customer want a high quality, informative experience, but they only want it to last at the maximum a couple minutes. So make sure you make it timely, relevant and informative by asking yourself questions like these:
- Why should people buy your product/service?
- How will your product/service improve their lives?
- What does your company, product or service offer customers that they need?
2. Don’t underestimate the value of entertainment. Make your message dynamic and even humurous (think Buzzfeed) and don’t forget the little details that make your message shorter and therefore easier to digest, like link-shortening and using call-to-action tools like Snip.ly.
3. Partner up. Cross-promoting products and companies increase both parties’ marketing reach both offline and online. If you have targeted your strategic partnerships, approach them to work on a mutually beneficial campaign, or even offer to sponsor an upcoming event. You can also give free promotions to your brand advocates to keep them feeling involved and talking about your brand.
These types of partnerships and communications go a long way in your social media marketing efforts as well. In the article Four Ways to Make the Most of your Social Media Budget, CEO of Partnershop, Jason Silver, says on average, “businesses that work together to cross-promote each other through social media reach an average of 26 times more new customers per post than they otherwise would by posting on their own.”
Of course these are just some tips to help get you thinking creatively about how to market on a tight budget. Some ideas may work while others may not. But if every campaign is seen as an opportunity rather than another hit to the budget, as well as an experimental way of getting to know your target customer along the way, it is a definite winning situation in the long run.