January is a good time for reflection. A time to look back at the previous year, evaluate what you did and how you can build on that in the coming new year. Specifically, it’s a good time to take a
New Years Resolutions For Your Business
Don’t Overlook Facebook in Your Company Social Media Strategy – Part 2
This article is Part 2 of 3 in a 3-part series on Facebook advertising. Read Part 1 Companies that steer clear of social media – and Facebook in particular – may as well be operating in a bubble in
Don’t overlook Facebook in your company’s social media strategy
This article is part of a 3-part series on Facebook marketing. Clients often ask us which social media platforms they should be on, along with many comments about Facebook and its effectiveness. When it comes down to it, each platform
7 Tips for LinkedIn Success in 2016
LinkedIn is used by 11 million professionals in Canada alone, and it packs a powerful punch in corporate circles. One in three Canadians use the platform, and the vast majority are GenX, age 45-54 with nearly half earning $100K-$250K. These
Online Marketing – How to Make It Work for You
Social media campaigns we wish we’d thought of
In the great big world of social media marketing, there are a lot of outstanding promotional campaigns that grab headlines, engage audiences and promote new or established brands in unique and different ways. You know the ones … they make
Doing Your Own PR? Here’s How to Get the Media’s Attention
As former daily newspaper writers, the MKT Communications team knows both sides well – the editor or reporter working long hours who needs a good hook, and the PR person looking for ways to get their client some press. While
How to Make the Most Out of your Marketing Budget
As we all know, not all marketing budgets are created equal, and smaller companies with budget constraints often see smaller budgets equalling smaller marketing results. But this is not necessarily true. By spending more time on creating a marketing campaign