This article is part of a 3-part series on Facebook marketing. Clients often ask us which social media platforms they should be on, along with many comments about Facebook and its effectiveness. When it comes down to it, each platform
7 Tips for LinkedIn Success in 2016
LinkedIn is used by 11 million professionals in Canada alone, and it packs a powerful punch in corporate circles. One in three Canadians use the platform, and the vast majority are GenX, age 45-54 with nearly half earning $100K-$250K. These